a subscription model, we provide content you didn't get anywhere else on the web. keep the summaries on, the only place on the web you'll get a beautifully summarized content. >> when you look at things like television and conventional forms of media, does your heart sink? do you think you guys just don't get it anymore? you should be doing x, y, z? >> i think the problem with the digital space, publishers around print form, 50, 60, 70, 100 year, only in the last five, six years mobile devices have come into play. even on the web, taking a newspaper arm and putting it on the screen, fine. take it down to a phone size, unless you can build a technology like we have, automatically summarize it or make it fit the screen, hard for publishers to make their content easily read. >> i use a blackberry still. i'm not migrating to iphone. find it hard to tap on them.